Lush packaging
I was so excited when this gift arrived in the post a week ago for Christmas. I have had a few gifts from Lush and buy their shampoo bar myself to use, so I know they are on it with their packaging being recycled and recyclable. Total joy was followed by despair and confusion when I opened the very beautiful box (definitely to be kept and reused or re-purposed such a beautiful pattern). However, what to do with the packing puffs?
It was not made obvious on the box, but owing to Lush's whole ethos, I thought I should Google what the packing puffs are made of... Thank goodness for that: It turns out the puffs are plant-based and hence fully compostable, (technically) edible, or just dissolve in water to be flushed down the drain. Bravo Lush!
The box contained three Christmas bath bombs which have been the perfect gift for the kids.
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ReplyDeleteI like how you explained plastic containers. They help keep food and small items safe and clean. It is easy to carry and use every day. This made it simple to understand.
ReplyDeleteLove this!
ReplyDeleteThis is a great example of how packaging can actually enhance the experience instead of just being something you throw away. That moment of confusion about the packing puffs is real, but it’s pretty impressive once you realize they’re compostable and even dissolvable. More brands should be thinking like this.
ReplyDeleteWe’re seeing a bigger shift across the packaging space where sustainability and functionality are both becoming priorities. Beyond traditional boxes and fillers, some companies are exploring flexible packaging solutions like brandmydispo custom mylar bags and pouch options. They’re lightweight, reduce bulk in shipping, and can be designed for durability and reuse, which helps cut down on waste over time. When done right, they can strike a balance between protection, branding, and more efficient material use.
Really cool to see brands like Lush pushing things forward, packaging is finally becoming part of the product experience instead of an afterthought.